Sales Support
The provision of both dedicated and tactical ad-hoc teams that drive awareness, increase product understanding and the sales of client products in the given channels.
Example Case Study
Client - A world leading anti-virus & utilities software manufacturer.
Objective - To visit leading retailers to build relationships, drive revenue & ensure compliance.
Process - A team of full-time and part-time staff were strategically recruited nationally, with the brief of increasing presence in the stores, ensuring compliance to given objectives and increasing sales in each outlet. This was supported by demonstration days, promotional incentives and tailored in-store training.
Result - A significant increase in sales, store perception of the brand and product knowledge was demonstratable. An increase of 20% was recorded in one channel, which the company directly attributed to the presence of the sales support team.